And it's not just sites like TripAdvisor or Yelp. Like it or not, in the confusing and busy world of online shopping, people want peace of mind before committing to a purchase. Your potential customers turn to online review sites to learn everything they can about your service or product. Sites like Yelp, Google Maps, and TripAdvisor allow customers to give advice or read past customer experiences right from the source.
With the Review and Incentive Reminder module, you can offer your customers rewards for each successful review. You'll also want to make sure you're actively responding to external review sites to manage your brand image. It's an unfortunate fact, but most customers are two to three times more likely to leave a review after a negative experience than after a positive one. Industry-specific review sites can be useful, especially if your brand is in an industry that isn't usually listed on the larger sites.
Many online companies publish a review section on their website to allow customers to rate and review the product they purchased. Respond directly to the review, apologize for any problems, and offer a specific way to resolve the problem. Let your audience know that they can find and rate your business on Yelp, Tripadvisor, Google, and other review sites. When you search for a local business on Google Maps, a review will appear next to the Google My Business information.
Let's review these seven reasons why your consumers' published experiences with your brand are vital. The company makes it clear that the content of the reviews should reflect a person's genuine experience in a business location. When a customer leaves a product review, it helps others understand what they can expect from the product, how it works, what its flaws are, what its advantages are, and more. Others who read the negative review will see that you really tried to solve the problem, which actually strengthens the number of people who perceive your brand.
The medical company MedQuest, for example, was able to significantly improve its ratings and review volume by improving the rate at which it responded to both negative and positive responses. You can report these reviewers to the platform administrators so that they can remove the review as soon as possible. Something as simple as a discount on future purchases or a promo code for free shipping may be all it takes to get a review.