Do you ever read Google reviews before making a purchase? Do they influence your decisions in any way? It's important to be aware that not all reviews are genuine, and some may be misleading. In this article, we'll explore the trustworthiness of Google reviews and how to spot false opinions. Google My Business is the most popular consumer and business review platform on the planet. According to Google, 1.5 billion people a month visit a physical location based on what they have searched for on the platform. However, it's important to be aware that not all reviews are genuine, and some may be misleading.
This can lead consumers to make purchases based on recommendations that are not based on facts or even opinions. If you come across a false opinion, you can try to contact Google Small Business support. They will usually contact you within a few days. Additionally, if the “reviewer” has a Google+ profile setting (which is quite rare), you can view their profile. If this doesn't work, Chris Pereira suggests sending emails and threats of legal action against the reviewer and Google. Pereira got so fed up with Google's automated responses and lack of follow-up that he exposed some shortcomings in the process, writing a false review for his own business and then complaining about it to Google.
Dean believes that the fake review industry can exist because technology companies like Google aren't interested in solving the problem. Google has made it clear that the content of reviews should reflect the genuine customer experience in a business location. However, Roman Abramovich, a Russian billionaire and owner of Chelsea Football Club in the English Premier League, appeared to have posted a review on Google complaining that a Manitoba moving company had lost three of its watches. I'm also a local guide and Google often asks me to check where I've been; restaurants, subway stations, parks, anywhere that can be pinned on a map. Google then sent my next customer, who I hadn't asked to write a Google review, a message inviting her to review her session with me. For example, two seemingly unrelated Google reviewers sponsored the same pizza place in Toronto, the mentoring club in Delaware, the counseling center in Michigan, as well as the outlets of the same national lawn care and home safety companies in far-flung parts of the United States. You can't control what's in the review snippets, the ones you see in the right sidebar (the knowledge panel), or those in the Google Maps 3-pack. I think you're underestimating the vastness of Google's review system and all the negative effects that increased vigilance would have before Google makes sure it's done competently. In conclusion, it's important to be aware that not all reviews are genuine when using Google My Business.
If you come across a false opinion, you can try to contact Google Small Business support or view their profile if they have one. Additionally, it's important to remember that you can't control what's in the review snippets.