What is the Most Used Review Site?

Consumers have a huge number of choices when it comes to businesses in the US, and it's crucial for companies to find ways to differentiate their brand from the competition. To help you, I've compiled a list of the most used review sites, both B2C and B2B, based on your target buyers. Yelp is the most popular review site with a staggering 45.2 percent of users, followed by TripAdvisor and Facebook.

Which one?

is an independent platform in the UK to review everything from flats to savings accounts and is one of the most trusted online review sites.

If you're in the entertainment, travel or hospitality industry, Tripadvisor is worth checking out. For bars and restaurants, Foursquare is a great option. Manta can help small B2C companies increase their customer base, especially if they don't have a website. For B2B companies targeting other businesses, there are several review sites worth exploring.

G2 Crowd and TrustRadius are ideal for collecting feedback and using it to inform product development. Don't limit yourself to one or two sites; explore multiple options and decide which platforms are right for your marketing strategy.


is one of the most recognized review sites available today. Google My Business (GMB) is the most important review and list creation tool for local businesses, replacing what was formerly called Google Local.

It's an essential tool for earning a credible online reputation and can help position your business in various types of search results.

Better Business Bureau (BBB)

is based on a business rating review system and educates consumers on trustworthy businesses. Any business can set up a Yelp profile for free, and users can set up their own free profiles to review a business. The more consumers use this platform to express their ideas, the more information businesses gain and the more likely they are to gain trust from consumers around the world. Before, managing local listings and local dating software products was all about ensuring correct and consistent listings across as many directories, review sites, and social media as possible.

If you're in the beauty business, consider asking your shoppers to review your products on Influenster. Trustpilot research shows that up to 62% of consumers won't support brands that are dedicated to censoring reviews. Businesses can be proactive in ensuring the accuracy of their information on major directories and review sites (Google, Yelp, Facebook and Tripadvisor). BBB has a tool that reputable companies can use that sends review requests via text message or email. Make sure everyone knows how well your company is doing by encouraging customers to share reviews or give their opinion on your Facebook page, Yelp, BBB or other review sites. Instantly generate your brand's online reputation scorecard with highlights from reviews, ratings, keyword trends and more.

Added to TrustRadius' credibility is the fact that all reviewers are authenticated through LinkedIn.

Claudia Gribben
Claudia Gribben

Professional webaholic. General travel fan. Evil coffeeaholic. Typical organizer. Incurable introvert.