Why reviews are so important?

Customer interaction ultimately leads to better benefits for More importantly, 94% of online shoppers reported that a negative review convinced them to avoid visiting a business. Generating reviews should be a fundamental part of any marketing strategy, no matter how big or small the company is. Keep in mind that feedback generation should be seen as creating a system, not as a bunch of one-off attempts to get a positive opinion. It's something you ultimately want to automate, whether it's through an email campaign or an external tool.

When you search for a local business on Google Maps, a review will appear next to the Google My Business information. If customers know that you're committed to providing them with the best experience possible, they're much more likely to contact you before leaving a negative review. Industry-specific review sites can be useful, especially if your brand is in an industry that isn't usually listed on the larger sites. By creating a great review system with a tight budget, I found that most business owners choose to take the cost-effective route of email campaigns.

Third, if you create keyword-driven content from branded reviews, you're more likely to appear in those valuable searches at the bottom of the funnel. In addition, there are thousands of apps and services that use review data to help local shoppers make purchasing decisions. This email should make it as easy as possible for them to leave a review, whether it's inserting a form directly into the email or including direct links to Google, Yelp, etc. I'd like to share my tips on how to create a review system for both options, with any skill level and regardless of whether you're on a budget or want to invest in a more expensive solution.

For example, after a customer has re-ordered one of your products or services or has reached a project milestone, it would be a good time to request a review. Something as simple as a discount on future purchases or a promo code for free shipping may be all it takes to get a review. Google takes into account the ratings of several websites when determining the order of the companies it returns in local searches. Respond directly to the review, apologize for any problems, and offer a specific way to resolve the problem.

The medical company MedQuest, for example, was able to significantly improve its ratings and review volume by improving the rate at which it responded to both negative and positive responses. When a potential customer reads a positive review of your company, it shows them that you truly are an authority in your industry. Also, consider including an incentive, such as a discount code, with your next purchase if they leave a review. Let's review these seven reasons why your consumers' published experiences with your brand are vital.

Claudia Gribben
Claudia Gribben

Professional webaholic. General travel fan. Evil coffeeaholic. Typical organizer. Incurable introvert.