Do you ever read Google reviews? Do they influence your purchasing decisions in any way? It's important to be aware that not all reviews can be trusted, as some may be misleading or even fake. To help you identify a fake reviewer, there are a few things you can do. First, compare the reviewer's name to your customer database. If the name doesn't match up, it's likely that the review is not genuine.
Additionally, research from Mike Blumenthal and Joy Hawkins has revealed that some review spam networks are quite large. Another way to check the legitimacy of a review is to see if other companies in your industry have been reviewed. If the reviewer has left reviews for other businesses, it's more likely that their opinion is genuine. You can also look for signs of deception in the review itself.
When someone is trying to mislead readers, they tend to use simpler words and phrases than they would if they were telling the truth. Finally, check if the reviewer has ever purchased from you. If they haven't, it's likely that their opinion is not based on personal experience. Google reviews can be a great way to get an idea of what customers think of your business.
However, it's important to be aware that not all reviews can be trusted. By following these tips, you can help ensure that you're getting genuine feedback from real customers.
